-
-
Filter By:
Print View
Tuesday, September 29
| 8:00am |
Registration + networking breakfast (8:00am - 8:55am)Court |
| 8:25am |
VIP breakfast (hosted by JAM CRM) (8:25am - 8:55am)Loft 1/2 Sponsored by:  |
| 9:00am |
Welcome remarks (9:00am - 9:05am) |
| 9:05am |
Leading with courageous possibility: How the leadership we need lies in the curiosity we've lost. (9:05am - 9:35am)Court Curiosity is the ultimate leadership superpower, yet senior executives are often the first to lose it. This interactive opening keynote explores how reigniting childlike curiosity provides a daily compass for leading with energy, clarity and bold possibility. Discover how leaning into curiosity helps leaders embrace discomfort, overcome the fear of true creativity and build the courage to drive real growth. Featuring:
   |
| 9:35am |
The Loft (with TBC) (9:35am - 10:05am)Loft 3 New for 2026, "The Loft" is an exclusive series designed to bring together top marketers and a small group of attendees for candid, off-the-record conversations. Hosted in a cozy lounge atmosphere, this 30-minute AMA format prioritizes open dialogue and meaningful connection. |
| 10:10am |
The Trade Desk (upfront) (10:10am - 10:40am)Loft 1/2 Sponsored by:  The Globe & Mail (upfront) (10:10am - 10:40am)Loft 4/5 Sponsored by:  |
| 10:40am |
Networking coffee break (10:40am - 11:00am)Sponsored by:  |
| 11:00am |
The X factor: The forgotten generation with WGSN (11:00am - 11:30am)Court This year, Gen X will drive $15.2 trillion in global spend. If they were a country, they’d be the world’s second largest consumer market, outspending China’s consumers 2:1. With the generation poised to inherit the largest wealth transfer in history, Gen X represents one of the biggest growth opportunities for brands. WGSN’s Andrea Bell shares fresh insights into the cohort's multigenerational spending power and the long-term loyalty trends marketers need to know to stay relevant. Presenting:
|
| 11:30am |
The Loft (with Susan Irving, Kruger Products) (11:30am - 12:00pm)Loft 3 New for 2026, "The Loft" is an exclusive series designed to bring together top marketers and a small group of attendees for candid, off-the-record conversations. Hosted in a cozy lounge atmosphere, this 30-minute AMA format prioritizes open dialogue and meaningful connection. Seating is limited & attendance is first come, first served. Featuring:
|
| 12:00pm |
Bell Media (upfront) (12:00pm - 12:30pm)Loft 1/2 Sponsored by:  Environics (upfront) (12:00pm - 12:30pm)Loft 4/5 Sponsored by:  |
| 12:35pm |
Networking lunch (12:35pm - 1:30pm)Foyer + court Lunch-and-learn roundtables (12:35pm - 1:30pm)Mezzanine |
| 1:30pm |
Influencing attention (1:30pm - 2:15pm)Court Has anyone actually cracked the creator code? Beyond the vanity metrics lies a tougher question: how do brands balance authenticity, brand safety and measurable ROI? In this candid conversation, top CMOs and a leading brand partner share what’s working, what’s not and what it really takes to build creator partnerships that drive mutual growth. Featuring:
Moderating:
|
| 2:15pm |
The Loft (Jonelle Ricketts, IKEA Canada) (2:15pm - 2:45pm)Loft 3 New for 2026, "The Loft" is an exclusive series designed to bring together top marketers and a small group of attendees for candid, off-the-record conversations. Hosted in a cozy lounge atmosphere, this 30-minute AMA format prioritizes open dialogue and meaningful connection. Featuring:
|
| 2:50pm |
The future of Canadian attention: Smarter TV strategies for modern brands (Samsung Ads Canada upfront) (2:50pm - 3:20pm)Loft 1/2 Sponsored by:  The way Canadians discover, consume and engage with content is evolving rapidly, creating new opportunities for brands to rethink how they build attention and drive impact through television. Join Kristyna Petrollini, marketing lead at Samsung Ads Canada, for a forward-looking discussion on shifts in audience behaviour, the rise of streaming-first consumption and the smarter TV strategies helping brands navigate today’s fragmented media landscape. The session will conclude with a fireside conversation featuring Erin McGrath, head of customer engagement at Skip, exploring how leading brands are adapting their approach to TV, leveraging data-driven insights and modern measurement to connect with Canadians in more meaningful and effective ways. Featuring:
Criteo (upfront) (2:50pm - 3:20pm)Loft 4/5 Sponsored by:  |
| 3:20pm |
Networking coffee break (3:20pm - 3:35pm) |
| 3:35pm |
Scoring with impact (3:35pm - 4:15pm)Court From the FIFA World Cup and the Olympics to emerging domestic leagues and hyper-local activations, sports and cultural partnerships are rewriting the marketing playbook. Hear from leaders at major consumer brands and a powerhouse sports league as they unpack their partnership strategies, explain how they measure real ROI and share what it takes to create experiences that drive both business results and lasting fan engagement. Featuring:
|
| 3:45pm |
The Loft (with TBC) (3:45pm - 4:15pm)Loft 3 New for 2026, "The Loft" is an exclusive series designed to bring together top marketers and a small group of attendees for candid, off-the-record conversations. Hosted in a cozy lounge atmosphere, this 30-minute AMA format prioritizes open dialogue and meaningful connection. |
| 4:15pm |
CMO Interview (4:15pm - 4:55pm)Court A staple of the Forum, the CMO Interview brings together two of Canada's top marketing leaders for an unscripted, peer-to-peer conversation. Hear candid perspectives on navigating Canada’s complex consumer landscape, what’s keeping them up at night and what’s getting them energized and moving in the morning. Featuring:
|
| 4:55pm |
Closing remarks (4:55pm - 5:00pm)Court |
| 5:00pm |
Networking cocktails (5:00pm - 6:00pm)Foyer |
| 6:00pm |
Strategy Awards (6:00pm - 7:00pm)Court Join us as we celebrate the best brand-building ideas, the insights behind them and the planners who brought them to life. |
