Speaker Spencer Charters
Spencer Charters is Head of Data Partnerships, Canada at The Trade Desk. In this role, he leads strategic initiatives to build and strengthen the data marketplace and empower brands to maximize the impact of every media investment. These partnerships span across identity, retail media, connected TV (CTV), measurement, and more. With over 15 years of experience driving innovation, bringing new products to market, and accelerating revenue, Charters delivers powerful results at the intersection of media, data, and digital advertising. Prior to joining The Trade Desk, Charters held senior leadership roles in Canadian media including VP of Strategy and Product Development and VP of Digital, Data, and Advanced Advertising at Corus Entertainment. He also led strategy and business development at Shaw Media, shaping digital transformation and revenue-generating initiatives across linear and streaming platforms.
Speaking on: Beyond the Buy: How Programmatic Partnerships Are Evolving in Canada (The Trade Desk upfront)
