Agenda

Tuesday, September 29

8:00am	Registration + networking breakfast VIP breakfast (hosted by JAM CRM)
9:00am	Welcome remarks
9:05am	Kit Blackburn: Leading with courageous possibility.
9:35am	Breaking the category to build a brand with Mid-Day Squares
10:00am	Beyond the Buy: How Programmatic Partnerships Are Evolving in Canada (The Trade Desk upfront) The Comeback Kids. (The Globe & Mail Upfront)
10:30am	Networking coffee break
10:50am	The new rules of retail: Simons
11:10am	Everyone wants into sports. But how do you make the investment pay off?
11:40am	Beyond the label: In conversation with Kraft Heinz The CMO Loft (with Susan Irving, Kruger Products)
12:05pm	The next chapter of commerce: Winning in the age of agentic AI (Criteo upfront) Environics (upfront)
12:35pm	Networking lunch
12:55pm	SPORT BEACH
1:30pm	The X factor: The forgotten generation with WGSN
2:00pm	Cracking the Creator Code
2:30pm	The CMO Loft (Jonelle Ricketts, IKEA Canada)
3:05pm	The future of Canadian attention: Smarter TV strategies for modern brands (Samsung Ads Canada upfront) Bell Media (upfront)
3:35pm	Networking coffee break
3:45pm	The CMO Loft (with TBC)
4:15pm	The CMO Interview: Two massive portfolios. One shared challenge with PepsiCo Foods and GM
4:55pm	Closing remarks
5:00pm	Networking cocktails
6:00pm	Strategy Awards