#CMO26

Agenda

Tuesday, September 29

8:00am Registration + networking breakfast Under your hood: A live CRM maturity diagnostic with Jam and Toyota (VIP breakfast hosted by JAM CRM)
9:00am Welcome remarks
9:05am Kit Blackburn: Leading with courageous possibility.
9:35am Breaking the category to build a brand with Mid-Day Squares The CMO Loft (with Susan Irving, Kruger Products)
10:00am Beyond the Buy: How Programmatic Partnerships Are Evolving in Canada (The Trade Desk upfront) The Comeback Kids. (The Globe and Mail Upfront)
10:30am Networking coffee break
10:50am The new rules of retail: Simons The CMO Loft (Jonelle Ricketts, IKEA Canada)
11:10am Everyone wants into sports. But how do you make the investment pay off?
11:40am Beyond the label: In conversation with Kraft Heinz
12:05pm The next chapter of commerce: Winning in the age of agentic AI (Criteo upfront) The multiplier effect: How connected insights drive better business results (Environics upfront)
12:35pm Networking lunch
12:55pm From Fandom to Growth: The Business of Sport
1:45pm The X factor: The forgotten generation with WGSN The CMO Loft (with Shawna Miller, Mastercard Canada)
2:20pm Cracking the Creator Code
3:05pm Smarter TV starts here: Lessons from Skip and Samsung Ads (Samsung Ads Canada upfront) Inside Crave’s Growth Engine: Turning Attention Into Business Growth (Bell Media upfront)
3:35pm Networking coffee break
4:00pm Putting the "Unique" back in USP: How fan culture wins the attention economy
4:30pm The CMO Interview: Two massive portfolios. One shared challenge with PepsiCo Foods and GM
5:00pm Closing remarks Networking cocktails
6:00pm Strategy Awards