Session
Tuesday, September 29, 2026
12:05 PM - 12:35 PM
Loft 4/5
The multiplier effect: How connected insights drive better business results (Environics upfront)
The multiplier effect: How connected insights drive better business results (Environics upfront)
Tuesday, September 29, 2026
12:05 PM - 12:35 PM
Loft 4/5
The multiplier effect: How connected insights drive better business results (Environics upfront)
CMOs need to build brands, drive growth and demonstrate business impact. Customer insights, media metrics and business outcomes often sit in separate systems across internal teams and external partners. As a result, marketers struggle to understand what drives results and optimize their budgets. When those insights come together, marketers gain a clearer picture of their customers and what matters to them. They can sharpen brand strategy and connect brand awareness to business outcomes. This creates a stronger foundation for marketing investment decisions.
Join Kevin Lacey, SVP, Sales, CPG & Pharma at Environics Analytics, as he shares real-world examples from organizations across multiple industries. Learn how leading marketers are breaking down data silos to create a more complete view of the customer journey. Discover how connected insights can strengthen strategy and improve media activation. See how this more connected approach can deliver outcomes that matter, including ROI.
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