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Banff World Media Summit 2017 dates announced
Mark your calendars now—next year's event is set to take place from June 11 to 14 at the Fairmont Banff Springs, and registration will open _____.
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Registration is now open!
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Save $300 until September 8 with our lowest Early-Bird Rate.
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The Business of Brands
In an era of tight margins and a tech landscape that won’t sit still, the CMO Forum is where marketing leaders get real about what’s actually driving growth. As the premier space to swap hard-won insights and proven playbooks, the Forum helps you cut through the noise, sharpen your strategy, and prove that a strong brand remains your most powerful asset for long-term success.
September 29, 2026 | ARCADIAN COURT, TORONTO
+ Attend the Strategy Awards
Celebrate Canada's best strategic insights and the campaigns that hit the mark.
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The X factor: The forgotten generation
This year Gen X will drive $15.2T in global spend. If they were a country, they’d be the world’s second largest consumer market, outspending China’s consumers 2:1. Did we mention that this cohort is expected to inherit the largest wealth transfer of any cohort to date? WGSN VP of Creative Intelligence, Andrea Bell, uncovers Gen X’s influential rise, dismantles the myths of their disengagement, and provides a strategic blueprint for how companies can gain both value and volume.
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