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Banff World Media Summit 2017 dates announced
Mark your calendars now—next year's event is set to take place from June 11 to 14 at the Fairmont Banff Springs, and registration will open _____.
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The Business of Brands
In an era of tight margins and a tech landscape that won’t sit still, the CMO Forum is where marketing leaders get real about what’s actually driving growth. As the premier space to swap hard-won insights and proven playbooks, the Forum helps you cut through the noise, sharpen your strategy, and prove that a strong brand remains your most powerful asset for long-term success.
September 29, 2026 | ARCADIAN COURT, TORONTO
+ Attend the Strategy Awards
Celebrate Canada's best strategic insights and the campaigns that hit the mark.
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CMO Interview: A fireside chat with GM and PepsiCo Foods
Taking the reins of an established brand comes with an enviable advantage: a strong foundation. The challenge is knowing what to protect, what to evolve and where to grow next. At the CMO Forum on September 29, step behind closed doors for the CMO Interview, an unscripted, peer-to-peer conversation between PepsiCo Foods Canada's Shirley Mukerjea and GM Canada’s Lauren MacDonald. Hear two of Canada’s top marketing leaders get candid about how they’re evolving, what’s keeping them up at night and what they see as the biggest opportunities for growth across automotive and CPG.
Leading with courageous possibility: How the leadership we need lies in the curiosity we've lost.
Curiosity is the ultimate leadership superpower, yet senior executives are often the first to lose it. This interactive opening keynote explores how reigniting childlike curiosity provides a daily compass for leading with energy, clarity and bold possibility. Discover how leaning into curiosity helps leaders embrace discomfort, overcome the fear of true creativity and build the courage to drive real growth.
The X factor: The forgotten generation
This year Gen X will drive $15.2T in global spend. If they were a country, they’d be the world’s second largest consumer market, outspending China’s consumers 2:1. Did we mention that this cohort is expected to inherit the largest wealth transfer of any cohort to date? WGSN VP of Creative Intelligence, Andrea Bell, uncovers Gen X’s influential rise, dismantles the myths of their disengagement, and provides a strategic blueprint for how companies can gain both value and volume.
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