The Business of Brands

In an era of tight margins and a tech landscape that won’t sit still, the CMO Forum is where marketing leaders get real about what’s actually driving growth. As the premier space to swap hard-won insights and proven playbooks, the Forum helps you cut through the noise, sharpen your strategy, and prove that a strong brand remains your most powerful asset for long-term success.

September 29, 2026 | ARCADIAN COURT, TORONTO

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Celebrate Canada's best strategic insights and the campaigns that hit the mark.

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  • Leading with courageous possibility: How the leadership we need lies in the curiosity we've lost.

    Curiosity is the ultimate leadership superpower, yet senior executives are often the first to lose it. This interactive opening keynote explores how reigniting childlike curiosity provides a daily compass for leading with energy, clarity and bold possibility. Discover how leaning into curiosity helps leaders embrace discomfort, overcome the fear of true creativity and build the courage to drive real growth.

  • The X factor: The forgotten generation

    This year Gen X will drive $15.2T in global spend. If they were a country, they’d be the world’s second largest consumer market, outspending China’s consumers 2:1. Did we mention that this cohort is expected to inherit the largest wealth transfer of any cohort to date? WGSN VP of Creative Intelligence, Andrea Bell, uncovers Gen X’s influential rise, dismantles the myths of their disengagement, and provides a strategic blueprint for how companies can gain both value and volume.

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