Session

Tuesday, September 29, 2026
3:05 PM - 3:35 PM
Loft 4/5

Inside Crave’s Growth Engine: Turning Attention Into Business Growth (Bell Media upfront)

Inside Crave’s Growth Engine: Turning Attention Into Business Growth (Bell Media upfront)

Tuesday, September 29, 2026
3:05 PM - 3:35 PM
Loft 4/5

Inside Crave’s Growth Engine: Turning Attention Into Business Growth (Bell Media upfront)

What does it take to turn attention into business growth? Using Crave as a real-world case study, this candid conversation examines how business strategy, brand, content, media, and performance marketing can work together to create sustainable growth and stronger business outcomes.

Featuring:

Andrea Bain

Co-host, The Social

Bell Media

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Steven Cummings

VP, Subscription sales & distribution

Bell Media

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Matt McGowan

SVP, Business solutions

Bell Media

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Ryan Roberts

VP, Brand Marketing and Creative

VP, Brand Marketing and Creative

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