Session

Tuesday, September 29, 2026
10:50 AM - 11:10 AM
Court

The new rules of retail: Simons

Tuesday, September 29, 2026
10:50 AM - 11:10 AM
Court

The new rules of retail: Simons

Canadian retail has never been harder to navigate. Simons competes across fashion, home and private label, facing fast fashion on one side and premium designers on the other. Frédérick Lecoq shares how the Canadian retailer is using brand, community and its distinctive physical store experience to stand apart, build relevance in new markets and grow without losing the identity that made it successful in the first place.