Session

Tuesday, September 29, 2026
10:00 AM - 10:30 AM
Loft 4/5

The Comeback Kids. (The Globe & Mail Upfront)

Tuesday, September 29, 2026
10:00 AM - 10:30 AM
Loft 4/5

The Comeback Kids. (The Globe & Mail Upfront)

For decades, great marketers have had reputations as innovators, trend-setters and early adopters, but technological leaps have put their roles under threat, alongside other white-collar work. It's time to move past fear mode and into confidence mode. What strategies are on the table that involve working alongside technology in creative and efficient ways and bring back some of that marketing swagger?