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CMO THE STRATEGY FORUM 2026 Agenda - Print Version
Tuesday, September 29
| 8:00 AM |
Registration + networking breakfast VIP breakfast (hosted by JAM CRM) |
| 9:00 AM |
Welcome remarks |
| 9:05 AM |
Kit Blackburn: Leading with courageous possibility. |
| 9:35 AM |
Breaking the category to build a brand with Mid-Day Squares |
| 10:00 AM |
Beyond the Buy: How Programmatic Partnerships Are Evolving in Canada (The Trade Desk upfront) The Comeback Kids. (The Globe & Mail Upfront) |
| 10:30 AM |
Networking coffee break |
| 10:50 AM |
The new rules of retail: Simons |
| 11:10 AM |
Everyone wants into sports. But how do you make the investment pay off? |
| 11:40 AM |
Beyond the label: In conversation with Kraft Heinz The CMO Loft (with Susan Irving, Kruger Products) |
| 12:05 PM |
The next chapter of commerce: Winning in the age of agentic AI (Criteo upfront) Environics (upfront) |
| 12:35 PM |
Networking lunch |
| 12:55 PM |
SPORT BEACH |
| 1:30 PM |
The X factor: The forgotten generation with WGSN |
| 2:00 PM |
Cracking the Creator Code |
| 2:30 PM |
The CMO Loft (Jonelle Ricketts, IKEA Canada) |
| 3:05 PM |
The future of Canadian attention: Smarter TV strategies for modern brands (Samsung Ads Canada upfront) Bell Media (upfront) |
| 3:35 PM |
Networking coffee break |
| 3:45 PM |
The CMO Loft (with TBC) |
| 4:15 PM |
The CMO Interview: Two massive portfolios. One shared challenge with PepsiCo Foods and GM |
| 4:55 PM |
Closing remarks |
| 5:00 PM |
Networking cocktails |
| 6:00 PM |
Strategy Awards |