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CMO THE STRATEGY FORUM 2026 Agenda - Print Version
Tuesday, September 29
| 8:00 AM |
Registration + networking breakfast |
| 8:25 AM |
VIP breakfast (hosted by JAM CRM) |
| 9:00 AM |
Welcome remarks |
| 9:05 AM |
Leading with courageous possibility: How the leadership we need lies in the curiosity we've lost. |
| 9:35 AM |
The Loft (with TBC) |
| 10:10 AM |
The Trade Desk (upfront) The Globe & Mail (upfront) |
| 10:40 AM |
Networking coffee break |
| 11:00 AM |
The X factor: The forgotten generation with WGSN |
| 11:30 AM |
The Loft (with Susan Irving, Kruger Products) |
| 12:00 PM |
Bell Media (upfront) Environics (upfront) |
| 12:35 PM |
Networking lunch Lunch-and-learn roundtables |
| 1:30 PM |
Influencing attention |
| 2:15 PM |
The Loft (Jonelle Ricketts, IKEA Canada) |
| 2:50 PM |
The future of Canadian attention: Smarter TV strategies for modern brands (Samsung Ads Canada upfront) Criteo (upfront) |
| 3:20 PM |
Networking coffee break |
| 3:35 PM |
Scoring with impact |
| 3:45 PM |
The Loft (with TBC) |
| 4:15 PM |
CMO Interview |
| 4:55 PM |
Closing remarks |
| 5:00 PM |
Networking cocktails |
| 6:00 PM |
Strategy Awards |