Print
Back To Agenda »
CMO THE STRATEGY FORUM 2026 Agenda - Print Version
Tuesday, September 29
| 8:00 AM |
Registration + networking breakfast Under your hood: A live CRM maturity diagnostic with Jam and Toyota (VIP breakfast hosted by JAM CRM) |
| 9:00 AM |
Welcome remarks |
| 9:05 AM |
Kit Blackburn: Leading with courageous possibility. |
| 9:35 AM |
Breaking the category to build a brand with Mid-Day Squares The CMO Loft (with Susan Irving, Kruger Products) |
| 10:00 AM |
Beyond the Buy: How Programmatic Partnerships Are Evolving in Canada (The Trade Desk upfront) The Comeback Kids. (The Globe and Mail Upfront) |
| 10:30 AM |
Networking coffee break |
| 10:50 AM |
The new rules of retail: Simons The CMO Loft (Jonelle Ricketts, IKEA Canada) |
| 11:10 AM |
Everyone wants into sports. But how do you make the investment pay off? |
| 11:40 AM |
Beyond the label: In conversation with Kraft Heinz |
| 12:05 PM |
The next chapter of commerce: Winning in the age of agentic AI (Criteo upfront) The multiplier effect: How connected insights drive better business results (Environics upfront) |
| 12:35 PM |
Networking lunch |
| 12:55 PM |
From Fandom to Growth: The Business of Sport |
| 1:45 PM |
The X factor: The forgotten generation with WGSN The CMO Loft (with Shawna Miller, Mastercard Canada) |
| 2:20 PM |
Cracking the Creator Code |
| 3:05 PM |
Smarter TV starts here: Lessons from Skip and Samsung Ads (Samsung Ads Canada upfront) Inside Crave’s Growth Engine: Turning Attention Into Business Growth (Bell Media upfront) |
| 3:35 PM |
Networking coffee break |
| 4:00 PM |
Putting the "Unique" back in USP: How fan culture wins the attention economy |
| 4:30 PM |
The CMO Interview: Two massive portfolios. One shared challenge with PepsiCo Foods and GM |
| 5:00 PM |
Closing remarks Networking cocktails |
| 6:00 PM |
Strategy Awards |