Speaking

Brian Clayton

VP Marketing & Sales Strategy

Kimberly-Clark

Curiosity is the ultimate leadership superpower, yet senior executives are often the first to lose it. This interactive opening keynote explores how reigniting childlike curiosity provides a daily compass for leading with energy, clarity and bold possibility. Discover how leaning into curiosity helps leaders embrace  discomfort, overcome the fear of true creativity and build the courage to drive real growth.

Speaking

Keynote

Kit Blackburn

Founder

Beneath the Surface

New for 2026, "The Loft" is an exclusive series designed to bring together top marketers and a small group of attendees for candid, off-the-record conversations. Hosted in a cozy lounge atmosphere, this 30-minute AMA format prioritizes open dialogue and meaningful connection.

Seating is limited & attendance is first come, first served. 

This year, Gen X will drive $15.2 trillion in global spend. If they were a country, they’d be the world’s second largest consumer market, outspending China’s consumers 2:1. With the generation poised to inherit the largest wealth transfer in history, Gen X represents one of the biggest growth opportunities for brands. WGSN’s Andrea Bell shares fresh insights into the cohort's multigenerational spending power and the long-term loyalty trends marketers need to know to stay relevant.

Speaking

Presenter

Andrea Bell

VP Creative Intelligence

WGSN

New for 2026, "The Loft" is an exclusive series designed to bring together top marketers and a small group of attendees for candid, off-the-record conversations. Hosted in a cozy lounge atmosphere, this 30-minute AMA format prioritizes open dialogue and meaningful connection.

Seating is limited & attendance is first come, first served.

Speaking

Susan Irving

CMO

Kruger Products Inc.

Has anyone actually cracked the creator code? Beyond the vanity metrics lies a tougher question: how do brands balance authenticity, brand safety and measurable ROI? In this candid conversation, top CMOs and a leading brand partner share what’s working, what’s not and what it really takes to build creator partnerships that drive mutual growth.

Speaking

Liv Judd

Fashion, Beauty, and Travel Creator

Krista Webster

CEO

Veritas Communications

Chandra Colbear

Sr. Director, Head of Marketing

Revlon Canada Inc

New for 2026, "The Loft" is an exclusive series designed to bring together top marketers and a small group of attendees for candid, off-the-record conversations. Hosted in a cozy lounge atmosphere, this 30-minute AMA format prioritizes open dialogue and meaningful connection.

Seating is limited & attendance is first come, first served.

Speaking

Jonelle Ricketts

Head of Marketing

IKEA Canada

The way Canadians discover, consume and engage with content is evolving rapidly, creating new opportunities for brands to rethink how they build attention and drive impact through television. 

Join Kristyna Petrollini, marketing lead at Samsung Ads Canada, for a forward-looking discussion on shifts in audience behaviour, the rise of streaming-first consumption and the smarter TV strategies helping brands navigate today’s fragmented media landscape. 

The session will conclude with a fireside conversation featuring Erin McGrath, head of customer engagement at Skip, exploring how leading brands are adapting their approach to TV, leveraging data-driven insights and modern measurement to connect with Canadians in more meaningful and effective ways.

Speaking

Kristyna petrollini

strategic marketing lead

Samsung Ads Canada

Erin McGrath

Head of Customer Engagement

Skip

From the FIFA World Cup and the Olympics to emerging domestic leagues and hyper-local activations, sports and cultural partnerships are rewriting the marketing playbook. Hear from leaders at major consumer brands and a powerhouse sports league as they unpack their partnership strategies, explain how they measure real ROI and share what it takes to create experiences that drive both business results and lasting fan engagement.

Speaking

Laura Cutsey

Vice President of Marketing and Partnerships

The Coca Cola Company

Tara Chetkowski

Director of Marketing & Fan Development

NFL Canada

Andrew Oosterhuis

VP Marketing

Labatt

Allison Litzinger

SVP, Marketing

Sephora

New for 2026, "The Loft" is an exclusive series designed to bring together top marketers and a small group of attendees for candid, off-the-record conversations. Hosted in a cozy lounge atmosphere, this 30-minute AMA format prioritizes open dialogue and meaningful connection.

Seating is limited & attendance is first come, first served. 

A staple of the Forum, the CMO Interview brings together two of Canada's top marketing leaders for an unscripted, peer-to-peer conversation. Hear candid perspectives on navigating Canada’s complex consumer landscape, what’s keeping them up at night and what’s getting them energized and moving in the morning.

Speaking

Lauren MacDonald

CMO

GM

Shirley Mukerjea

CMO, Foods

PepsiCo

Join us as we celebrate the best brand-building ideas, the insights behind them and the planners who brought them to life.