Speaker Allison Litzinger
Allison is an award-winning executive marketing leader with over 20 years of experience building businesses on the brand and agency sides. Currently Head of Marketing at Sephora Canada, she drives overarching strategy to futureproof the business - doubling its client base, earning 'Brand of the Year' accolades, and establishing Sephora as one of Canada's most influential brands. Most recently, she championed Sephora's historic founding sponsorship with the WNBA's Toronto Tempo.
Prior to Sephora, Allison spearheaded marketing and loyalty transformation as VP at Hudson’s Bay, following 14 years at Leo Burnett leading accounts for category giants like P&G, IKEA, and Canadian Tire. Her breakthrough work has earned global acclaim at Cannes Lions, The One Show, and the Effies.
Speaking on: Everyone wants into sports. But how do you make the investment pay off?
