Session
Tuesday, September 29, 2026
11:10 AM - 11:40 AM
Court
Everyone wants into sports. But how do you make the investment pay off?
Everyone wants into sports. But how do you make the investment pay off?
Tuesday, September 29, 2026
11:10 AM - 11:40 AM
Court
Everyone wants into sports. But how do you make the investment pay off?
From the FIFA World Cup and the Olympics to emerging domestic leagues and hyper-local activations, sports and cultural partnerships are rewriting the marketing playbook. Hear from Coca-cola, Labatt, NFL Canada and Sephora as they unpack their partnership strategies, explain how they measure real ROI and share what it takes to create experiences that drive both business results and lasting fan engagement.
Featuring:
