Speaker Kristyna petrollini
Leading strategic marketing at Samsung Ads Canada, the #1 CTV reach platform in Canada, Kristyna specializes in building brands at the intersection of strategy, media and innovation. With experience shaping marketing for some of the world's biggest stages, including the Olympic Games, Google, Deloitte and McDonald's, Kristyna has helped global organizations transform complex business challenges into compelling brand strategies, impactful storytelling, and measurable business growth.
At Samsung Ads Canada, she is focused on elevating the company's position as the country's leading CTV advertising platform while helping marketers unlock smarter, more effective ways to reach audiences in a rapidly evolving media landscape.
Speaking on: The future of Canadian attention: Smarter TV strategies for modern brands (Samsung Ads Canada upfront)
