Speaker Erin McGrath
Erin McGrath is a senior marketing leader at Skip, where she leads the end-to-end customer lifecycle– from new customer acquisition through to customer engagement, retention and winback. Her role combines brand and performance marketing, focusing on creating connected customer experiences and driving sustainable business growth.
Throughout her career, Erin has held senior marketing and leadership roles across both agency and brand, working with organizations spanning not-for-profit, entertainment, banking and technology. This breadth of experience gives her a broad perspective on how brands can build meaningful customer relationships while balancing brand, performance and commercial objectives, turning customer insights into measurable growth.
Speaking on: The future of Canadian attention: Smarter TV strategies for modern brands (Samsung Ads Canada upfront)
