Speaker Krista Webster
Krista Webster is one of Canada’s leading marketing, communications and influencer marketing executives, with 20+ years of experience in Canada, the US and global markets. An early pioneer in influencer marketing, she has helped brands from Olay and COVERGIRL to Verizon and CBC develop some of the earliest influencer-led marketing programs—well before “creator marketing” became an industry.
Today, Krista is CEO of Veritas Communications and newly appointed Head of Stagwell Canada, where she leads strategic growth and innovation across the network. A Cannes Lions PR juror, IPR Trustee and award-winning industry leader, she continues to help brands navigate the evolving intersection of influence, culture, creativity and commerce.
Speaking on: Cracking the Creator Code
