Session
Tuesday, September 29, 2026
9:35 AM - 9:55 AM
Court
Breaking the category to build a brand with Mid-Day Squares
Breaking the category to build a brand with Mid-Day Squares
Tuesday, September 29, 2026
9:35 AM - 9:55 AM
Court
Breaking the category to build a brand with Mid-Day Squares
Jake Karls helped build Mid-Day Squares into one of the most talked-about emerging brands in North America by taking a different approach to brand building from day one. He breaks down how the team used storytelling, authenticity, and sharing the real journey to earn attention, build a deeply engaged community, and turn customers into passionate advocates.
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