Session
Tuesday, September 29, 2026
11:00 AM - 11:30 AM
Court
The X factor: The forgotten generation with WGSN
The X factor: The forgotten generation with WGSN
Tuesday, September 29, 2026
11:00 AM - 11:30 AM
Court
The X factor: The forgotten generation with WGSN
This year, Gen X will drive $15.2 trillion in global spend. If they were a country, they’d be the world’s second largest consumer market, outspending China’s consumers 2:1. With the generation poised to inherit the largest wealth transfer in history, Gen X represents one of the biggest growth opportunities for brands. WGSN’s Andrea Bell shares fresh insights into the cohort's multigenerational spending power and the long-term loyalty trends marketers need to know to stay relevant.
Featuring:
