Tuesday, September 29, 2026
3:05 PM - 3:35 PM
Loft 1/2

Smarter TV starts here: Lessons from Skip and Samsung Ads (Samsung Ads Canada upfront)

Smarter TV starts here: Lessons from Skip and Samsung Ads (Samsung Ads Canada upfront)

How do brands find, understand and engage the right audiences as television becomes more fragmented?

Join Erin McGrath, head of customer engagement at Skip, and Kristyna Petrollini, marketing lead at Samsung Ads Canada, for a fireside conversation exploring that question from two sides of the TV ecosystem.

Samsung Ads brings the audience, technology and measurement perspective, with a view into how Canadians are watching across linear TV and streaming. Skip brings the brand and advertiser perspective, sharing how an iconic Canadian brand can turn those audience insights into smarter media decisions and stronger connections with consumers.

Together, they’ll unpack practical lessons for marketers on how to reach smarter, turn audience insight into action, and make TV work harder.

The result is a conversation that connects what is changing in the way Canadians watch with what marketers can do differently because of it.

Featuring:

Erin McGrath

Head of customer engagement

Skip

Kristyna Petrollini

Strategic marketing lead

Samsung Ads Canada

Sponsored by: