Session

Tuesday, September 29, 2026
2:00 PM - 2:30 PM
Court

Cracking the Creator Code

Tuesday, September 29, 2026
2:00 PM - 2:30 PM
Court

Cracking the Creator Code

Has anyone actually cracked the creator code? Beyond the vanity metrics lies a tougher question: how do brands balance authenticity, brand safety and measurable ROI? In this candid conversation, top CMOs and a leading brand partner share what’s working, what’s not and what it really takes to build creator partnerships that drive mutual growth.