Session

Tuesday, September 29, 2026
11:40 AM - 12:00 PM
Court

Beyond the label: In conversation with Kraft Heinz

Tuesday, September 29, 2026
11:40 AM - 12:00 PM
Court

Beyond the label: In conversation with Kraft Heinz

In this brand-led session, Diana Frost, Chief Growth Officer at Kraft Heinz, explores how the company turns cultural moments into opportunities for its brands. From R&D-driven innovation to an agile structure built for speed, Frost breaks down how Kraft Heinz spots what matters to consumers – and moves quickly enough to act on it.