#CMO25

Grid

Tuesday, September 30

  Court Foyer Loft 1/2 Loft 4/5 Mezzanine Studio
8:00 AM
Registration + networking breakfast
Opening remarks
How to align strategy, execution and measurement (VIP breakfast hosted by Environics)
8:15 AM
8:30 AM
8:45 AM
9:00 AM
Next year now: 2026's culture code unlocked with WGSN
9:15 AM
9:30 AM
An insider's look at Labatt's creative marketing playbook
9:45 AM
10:00 AM
Peel back the curtain: What audiences crave in chaotic times (Globe and Mail Upfront)
The Growth Aisle: How Loblaw and Partners Are Redefining Retail Media in Canada (The Trade Desk Upfront)
10:15 AM
10:30 AM
Networking break
10:45 AM
Finding Canada in a global brand: How marketers make it work
11:00 AM
11:15 AM
11:30 AM
How RBC is advancing Reconciliation within its marketing strategy
Beyond the buzzwords: What Gen Z and Gen Alpha are really thinking
11:45 AM
12:00 PM
A New Era of Data-Driven Sales: Capturing the holistic consumer beyond purchase behaviour (MiQ Upfront)
Demystifying The Snapchat Generation: How Gen Z and Millennials are shaping culture, redefining communication, and reimagining how they connect with the world (and brands)(Snap Upfront)
12:15 PM
12:30 PM
Networking lunch + lunch-and-learn roundtables
12:45 PM
1:00 PM
1:15 PM
1:30 PM
Legacy at a crossroads: The unignorable risk of losing out on the next gen
From struggle to strength: How Skip got to the good part
1:45 PM
2:00 PM
2:15 PM
2:30 PM
From overlooked to unstoppable: Unlocking the spending power of the 55-plus demo
2:45 PM
3:00 PM
Networking break
3:15 PM
3:30 PM
The C-Suite sell: How big marketing bets get greenlit
3:45 PM
4:00 PM
4:15 PM
CMO Interview
Closing remarks
4:30 PM
4:45 PM
5:00 PM
Networking cocktails
5:15 PM
5:30 PM
5:45 PM
6:00 PM
Strategy Awards
6:15 PM
6:30 PM
6:45 PM
7:00 PM
7:15 PM
7:30 PM
7:45 PM