Grid

Tuesday, September 30

	Court	Foyer	Loft 1/2	Loft 4/5	Mezzanine	Studio
8:00 AM	Registration + networking breakfast		How to align strategy, execution and measurement (VIP breakfast hosted by Environics)
8:15 AM
8:30 AM
8:45 AM	Opening remarks
9:00 AM	Next year now: 2026's culture code unlocked with WGSN
9:15 AM	Next year now: 2026's culture code unlocked with WGSN
9:30 AM	An insider's look at Labatt's creative marketing playbook
9:45 AM	An insider's look at Labatt's creative marketing playbook
10:00 AM			Peel back the curtain: What audiences crave in chaotic times (Globe and Mail Upfront)	Upfronts
10:15 AM				Upfronts
10:30 AM		Networking break
10:45 AM	Finding Canada in a global brand: How marketers make it work	Networking break
11:00 AM
11:15 AM
11:30 AM	How RBC is advancing Reconciliation within its marketing strategy					Beyond the buzzwords: What Gen Z and Gen Alpha are really thinking
11:45 AM
12:00 PM			Upfronts	Upfronts
12:15 PM
12:30 PM					Networking lunch + lunch-and-learn roundtables
12:45 PM
1:00 PM
1:15 PM
1:30 PM	Legacy at a crossroads: The unignorable risk of losing out on the next gen
1:45 PM
2:00 PM						From overlooked to unstoppable: Unlocking the spending power of the 55-plus demo
2:15 PM
2:30 PM			Upfronts	Upfronts
2:45 PM
3:00 PM		Networking break
3:15 PM	The C-Suite sell: How big marketing bets get greenlit Strategy Showcase: What great strategy looks like in the wild	Networking break
3:30 PM
3:45 PM
4:00 PM
4:15 PM	CMO Interview Closing remarks
4:30 PM
4:45 PM
5:00 PM		Networking cocktails
5:15 PM
5:30 PM
5:45 PM
6:00 PM	Strategy Awards
6:15 PM
6:30 PM
6:45 PM
7:00 PM
7:15 PM
7:30 PM
7:45 PM

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