Session
Tuesday, September 30, 2025
9:30 AM - 9:55 AM
Court
Beyond the boards: An insider's look at Labatt's creative marketing playbook
Beyond the boards: An insider's look at Labatt's creative marketing playbook
Tuesday, September 30, 2025
9:30 AM - 9:55 AM
Court
Beyond the boards: An insider's look at Labatt's creative marketing playbook
Anheuser-Busch InBev believes in creativity as a force powering its growth. From back-to-back Cannes Lions Creative Marketer of the Year wins to top honours at the Clios and Effies, creativity runs through the company’s DNA as part of the "One ABI Way." Driving its transformation are three pillars: People, Process and Partners. Join Andrew Oosterhuis, head of marketing for Canada, as he reveals how Labatt applies this framework to bring commercial creativity closer to consumers.
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