Session
Tuesday, September 30, 2025
10:05 AM - 10:40 AM
Loft 1/2
Peel back the curtain: What audiences crave in chaotic times (Globe and Mail Upfront)
Peel back the curtain: What audiences crave in chaotic times (Globe and Mail Upfront)
Tuesday, September 30, 2025
10:05 AM - 10:40 AM
Loft 1/2
Peel back the curtain: What audiences crave in chaotic times (Globe and Mail Upfront)
The Globe and Mail is doubling down on coverage beyond hard news – think food trends, streaming picks, health breakthroughs, even pet advice. Why? Because Canadians need mental relief from the onslaught of challenges confronting the world they live in. That's not just a hunch. The Globe's investments in lifestyle and culture have so far driven a jump in audience engagement. Head of content marketing Sean Stanleigh pulls back the curtain on what content is connecting with Canadians most, and how the findings can be applied to brand campaigns.
Featuring:
