Session
Tuesday, September 30, 2025
12:05 PM - 12:35 PM
Loft 4/5
Demystifying The Snapchat Generation: How Gen Z and Millennials are shaping culture, redefining communication, and reimagining how they connect with the world (and brands)(Snap Upfront)
Demystifying The Snapchat Generation: How Gen Z and Millennials are shaping culture, redefining communication, and reimagining how they connect with the world (and brands)(Snap Upfront)
Tuesday, September 30, 2025
12:05 PM - 12:35 PM
Loft 4/5
Demystifying The Snapchat Generation: How Gen Z and Millennials are shaping culture, redefining communication, and reimagining how they connect with the world (and brands)(Snap Upfront)
Demystifying The Snapchat Generation: How Gen Z and Millennials are shaping culture, redefining communication, and reimagining how they connect with the world (and brands).
At Snapchat, we don’t just reach the next generation – we understand them. Made up of Gen Z and Millennials, the Snapchat Generation is where real relationships, self-expression, and cultural influence converge. From how they communicate to how they shop, Snapchatters are shaping the future, and we’re here to decode the insights that matter most.
Join Snapchat’s Toni Rufo as she sits down with Audrey Ansah, Group Director at Touché! and Shane Cameron, Chief Strategy Officer at OMG to demystify this cohort’s consumer behaviours, and take a look at what’s driving this generation and how brands can show up authentically in their lives.
Featuring:
Sponsored by:
