Session
Tuesday, September 30, 2025
2:05 PM - 2:35 PM
Studio
From overlooked to unstoppable: Unlocking the spending power of the 55-plus demo
From overlooked to unstoppable: Unlocking the spending power of the 55-plus demo
Tuesday, September 30, 2025
2:05 PM - 2:35 PM
Studio
From overlooked to unstoppable: Unlocking the spending power of the 55-plus demo
Marketers are sleepwalking past the most profitable, fastest-growing audience in the market. The 55+ demographic controls more than half of global spending power, yet gets just 5-10% of marketing investment. That's billions left on the table and wide open for competitors to grab. In this eye-opening, data-rich session, The Longevity Lab's Jennifer Meehan will shatter outdated myths and show how this culturally influential audience can be seen as a brand's untapped growth engine.
Featuring:
Jennifer Meehan
Executive Vice President Brand Marketing, Edelman Canada & Global COO, Longevity Lab
Edelman Canada, Longevity Lab
