Session
Tuesday, September 30, 2025
3:20 PM - 3:50 PM
Court
The C-Suite sell: How big marketing bets get greenlit
The C-Suite sell: How big marketing bets get greenlit
Tuesday, September 30, 2025
3:20 PM - 3:50 PM
Court
The C-Suite sell: How big marketing bets get greenlit
Behind every major marketing launch is a series of conversations most people never see between CMOs and the CEO or CFO. In this fireside chat, senior brand business leaders walk through the inner workings of a campaign, program or pilot that needed significant investment and full C-Suite alignment. You'll hear from execs at Kruger and Molson on how to make the case for marketing's value while navigating competing priorities.
Featuring:
