Session

Tuesday, September 30, 2025
9:00 AM - 9:35 AM
Court

Next year now: 2026's culture code unlocked with WGSN

Tuesday, September 30, 2025
9:00 AM - 9:35 AM
Court

Next year now: 2026's culture code unlocked with WGSN

With major cultural moments on the horizon, shifting audience behaviours and evolving brand priorities, WGSN unpacks the key trends that will shape culture in 2026. From the FIFA World Cup in North America and the Winter Olympics in Cortina, to global entertainment launches and music festivals, WGSN has you covered. This session will explore how to align brand activations with headline moments by looking at what’s next in marketing, lifestyle and live experience. Whether you’re planning product launches, partnerships or cultural takeovers, senior strategist Rebecca Rom-Frank will equip you with the right insights to lead in a year of transformation.