Session

Tuesday, September 30, 2025
12:05 PM - 12:35 PM
Loft 1/2

A New Era of Data-Driven Sales: Capturing the holistic consumer beyond purchase behaviour (MiQ Upfront)

A New Era of Data-Driven Sales: Capturing the holistic consumer beyond purchase behaviour (MiQ Upfront)

Tuesday, September 30, 2025
12:05 PM - 12:35 PM
Loft 1/2

A New Era of Data-Driven Sales: Capturing the holistic consumer beyond purchase behaviour (MiQ Upfront)

What a customer buys isn't just impacted by their past retail purchases. What they see on TV, where they spend their time online and offline, and how they interact with your brand and your competitors also play a key role. Join Spark Foundry and MiQ in conversation as we address some of the major roadblocks brands currently face in making agile and informed decisions in a volatile market, and new ways of engaging consumers holistically for high-impact campaigns.

Featuring:

Darius al Haddad

Product Lead, Commerce at MIQ

MiQ Digital Canada Inc

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Christina Falconer

Group Account Director

Starcom Spark Foundry

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