Tuesday, September 30, 2025
10:05 AM - 10:35 AM
Loft 4/5

The Growth Aisle: How Loblaw and Partners Are Redefining Retail Media in Canada (The Trade Desk Upfront)

The Growth Aisle: How Loblaw and Partners Are Redefining Retail Media in Canada (The Trade Desk Upfront)

A new era of retail media is here. The Trade Desk and Loblaw’s partnership is empowering endemic and non-endemic brands to turn purchase data into powerful outcomes. Advertisers are achieving greater precision in targeting, clearer sales attribution, and measurable impact, bridging the gap between online and offline channels.

This session provides proof of concept for how leading brands and agencies are unlocking growth through retail media. Hear directly from The Trade Desk, Loblaw, and Omnicom Media Group as they share early successes, lessons learned, and how this next phase of collaboration is shaping the future of advertising effectiveness.

Featuring:

Lucy Baumgartner

Managing Director, Commerce & Retail

OMG

George Boulton

Senior Director, Strategy

OMD Canada

JJ Dobrovolski

Sr Director

The Trade Desk Canada Inc

Greg Gerber

Director, Sales and Client Services

Loblaw Advance