Session
Tuesday, September 30, 2025
1:55 PM - 2:20 PM
Court
Beyond the buzzwords: What Gen Z and Gen Alpha are really thinking
Beyond the buzzwords: What Gen Z and Gen Alpha are really thinking
Tuesday, September 30, 2025
1:55 PM - 2:20 PM
Court
Beyond the buzzwords: What Gen Z and Gen Alpha are really thinking
While most conversations about Gen Z focus on mental health, climate anxiety and digital habits, this session will dive deeper – uncovering the lesser-known forces shaping both Gen Z and the rising Gen Alpha. From shifting views on geopolitics and financial literacy to evolving definitions of success, identity and influence, this exploration challenges assumptions and surfaces new insights. Join Sara Cappe at Harris Poll as she helps marketers understand the next wave of cultural and consumer behaviour. The data presented in this session will be collected prior to and exclusively for the CMO Forum.
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