Session
Tuesday, September 30, 2025
2:05 PM - 2:35 PM
Court
From struggle to strength: How Skip got to the good part
From struggle to strength: How Skip got to the good part
Tuesday, September 30, 2025
2:05 PM - 2:35 PM
Court
From struggle to strength: How Skip got to the good part
How do you bring a fading icon back to life? In this session, Skip's Rachel MacAdam pulls the curtain back on the steps it took to reinvigorate the brand and reclaim market share. From winning buy-in across the organization to running audits that revealed where change was most urgent, this conversation will explore what it takes to pull off a brand sea change, and how marketers in the room can do the same.
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