Session
Tuesday, September 30, 2025
10:50 AM - 11:25 AM
Court
Finding Canada in a global brand: How marketers make it work
Finding Canada in a global brand: How marketers make it work
Tuesday, September 30, 2025
10:50 AM - 11:25 AM
Court
Finding Canada in a global brand: How marketers make it work
Whether you're in Canada fighting for local resonance or at a global HQ making sure the masterbrand still holds together, success comes down to finding common ground. That means balancing cultural nuance, regulatory differences, political climate and tight brand frameworks. In this session, leaders from both sides of the table will share how they've negotiated flexibility, championed local insights and built programs that land with impact in Canada – all without losing sight of the global brand story.
Featuring:
