Session

Tuesday, September 30, 2025
10:55 AM - 11:30 AM
Court

Finding Canada in a global brand: How marketers make it work

Tuesday, September 30, 2025
10:55 AM - 11:30 AM
Court

Finding Canada in a global brand: How marketers make it work

For Canadian marketers working inside multinational companies, balancing local realities with global expectations can be tough. Imagine the challenge: crafting messages that resonate with Canadian audiences while gracefully sidestepping the volatile whirlwinds of U.S. politics and cultural sensitivities. Hear from CMOs who’ve had to adapt messaging and found ways to bring a Canadian voice to global strategies.