Session
Tuesday, September 30, 2025
1:30 PM - 1:55 PM
Court
Legacy at a crossroads: The unignorable risk of losing out on the next gen
Legacy at a crossroads: The unignorable risk of losing out on the next gen
Tuesday, September 30, 2025
1:30 PM - 1:55 PM
Court
Legacy at a crossroads: The unignorable risk of losing out on the next gen
The market is changing hands, with a new cohort taking the reins and turning the marketing playbook on its head. Brand loyalty isn’t inherited and legacy brands don’t get a pass. Even a market leader like President’s Choice got a wake-up call when it discovered its average shopper was age 53. In this session, Loblaw’s Lindsay Cook will take us inside the brand’s bold reset that’s putting the future customer at the core of its growth. You’ll learn how to rewrite the next-gen connection playbook in an industry hardwired for safe.
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