Session

Tuesday, September 30, 2025
1:30 PM - 1:55 PM
Court

Legacy at a crossroads: The unignorable risk of losing out on the next gen

Legacy at a crossroads: The unignorable risk of losing out on the next gen

Tuesday, September 30, 2025
1:30 PM - 1:55 PM
Court

Legacy at a crossroads: The unignorable risk of losing out on the next gen

The market is changing hands, with a new cohort taking the reins and turning the marketing playbook on its head. Brand loyalty isn’t inherited and legacy brands don’t get a pass. Even a market leader like President’s Choice got a wake-up call when it discovered its average shopper was age 53. In this session, Loblaw’s Lindsay Cook will take us inside the brand’s bold reset that’s putting the future customer at the core of its growth. You’ll learn how to rewrite the next-gen connection playbook in an industry hardwired for safe.

Featuring:

Lindsay Cook

VP, Control Brand, Social Media and Loyalty Marketing

Loblaw Companies

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