Agenda

Tuesday, September 30

8:00am	Registration + networking breakfast
8:50am	Opening remarks
9:00am	Next year now: 2026's culture code unlocked with WGSN
9:35am	Beyond the boards: Rewriting the sports playbook
10:05am	Upfronts Upfronts
10:40am	Networking break
10:55am	Finding Canada in a global brand: How marketers make it work
11:35am	From mass to micro: Making connections with niche audiences From mass to micro: Making connections with niche audiences
12:00pm	Upfronts Upfronts
12:30pm	Networking lunch + lunch-and-learn roundtables
1:30pm	Legacy at a crossroads: The unignorable risk of losing out on the next gen
1:55pm	Beyond the buzzwords: What Gen Z and Gen Alpha are really thinking
2:25pm	Upfronts Upfronts
2:55pm	Networking break
3:10pm	The C-Suite sell: How big marketing bets get greenlit
3:45pm	Strategy Showcase: What great strategy looks like in the wild
4:15pm	CMO Interview
4:50pm	Closing remarks
5:00pm	Networking cocktails
6:00pm	Strategy Awards