Agenda

Tuesday, September 30

8:00am	Registration + networking breakfast How to align strategy, execution and measurement (VIP breakfast hosted by Environics)
8:55am	Opening remarks
9:00am	Next year now: 2026's culture code unlocked with WGSN
9:30am	An insider's look at Labatt's creative marketing playbook
10:05am	Peel back the curtain: What audiences crave in chaotic times (Globe and Mail Upfront) The Growth Aisle: How Loblaw and Partners Are Redefining Retail Media in Canada (The Trade Desk Upfront)
10:35am	Networking break
10:55am	Finding Canada in a global brand: How marketers make it work
11:30am	How RBC is advancing Reconciliation within its marketing strategy Beyond the buzzwords: What Gen Z and Gen Alpha are really thinking
12:05pm	A New Era of Data-Driven Sales: Capturing the holistic consumer beyond purchase behaviour (MiQ Upfront) Demystifying The Snapchat Generation: How Gen Z and Millennials are shaping culture, redefining communication, and reimagining how they connect with the world (and brands)(Snap Upfront)
12:35pm	Networking lunch + lunch-and-learn roundtables
1:35pm	Legacy at a crossroads: The unignorable risk of losing out on the next gen
2:05pm	From struggle to strength: How Skip got to the good part
2:35pm	From overlooked to unstoppable: Unlocking the spending power of the 55-plus demo
3:10pm	Networking break
3:30pm	The C-Suite sell: How big marketing bets get greenlit
4:15pm	CMO Interview
4:55pm	Closing remarks
5:00pm	Networking cocktails
6:00pm	Strategy Awards