Tony Chapman will open the conference by exploring how AI will revolutionize marketing, and in record time. For CMOs, the stakes couldn't be higher. Just as the printing press, radio, television, and digital platforms once transformed the status quo, AI will eclipse these innovations by harnessing and harvesting intelligence on your consumer, and your competition. This intelligence will uncover insights, ideas, and strategies and tactics, at an unprecedented speed and scale.

The future isn't coming—the future is now.

Featuring:

Tony Chapman

Partner & CEO

Chatter AI

The only constant is change. But we’ve never seen such accelerated change at a pace like this. Join Mastercard's Amanda Fraga as she explores three cultural and demographic shifts: the transfer of wealth to women, the broadening definition of families, and burgeoning economic diversity. This session will leave you with a framework for shaping and influencing the future of product design and consumer experiences.

Featuring:

Amanda Fraga

VP, Insights

Mastercard

Every brand has something that makes them unique, but shockingly few seem to be able to translate those things into genuinely distinctive advertising. Maybe that's why consumers consider only 5% of brands as unique. By exploring which strategies to embrace and which to avoid, Nestlé's Tracey Cooke and Courage's Tom Kenny will demonstrate how they’ve helped distinguish KitKat, Nescafé and Turtles by unlocking what makes each brand special.

Featuring:

Tracey Cooke

CMO, SVP Head of Marketing & Commercialization

Nestle Canada Inc

Tom Kenny

CSO & Partner

Courage Inc

Featuring:

Greg Shortall

Founder & CEO

AgencyCoLab

The U.S. election. Data breaches. Artificial intelligence. The housing crisis. Climate change. Sean Stanleigh, a journalist and content marketer, bridges his two worlds with an informative look at how the fast-moving news cycle affects marketing, and the strategies brands should consider as they craft their own messaging.

Featuring:

Sean Stanleigh

Head of Globe Content Studio

The Globe and Mail

The future of sports viewing is undergoing transformation, with streamers getting into the game and an explosion of women's sports leagues bringing more fans to stadiums and screens. The space is growing in scope as more marketers love sport and the fans that give love back to their brands. This session will explore how they're looking to the sports calendar to connect with Canada's diverse communities using inclusive marketing strategies.

Moderating:

Mark Harrison

Founder

MH3 Collective

Featuring:

Heather Cameron

Head of Brand and Creative

DoorDash

Bob Park

Chief Brand Officer

GE Appliances Canada – MABE

The pace of change in marketing is unprecedented with shifting consumer behaviours, emerging channels, and disruptive AI technologies reshaping the landscape. This workshop will enable CMOs to upskill marketing teams to better build their brands. Join Manoj Raheja and Debra Kavchak-Taylor from strategy and insights advisory firm Sklar Wilton & Associates as they share hands-on tips, tools and frameworks for marketers to transform ways of working and turbocharge their teams of tomorrow.

Featuring:

Debra Kavchak-Taylor

Partner

Sklar Wilton & Associates

Manoj Raheja

Partner

Sklar Wilton & Associates

As Canadians favour the convenience and flexibility of streaming platforms, Roku's Ivan Pehar discusses how understanding addressable TV streaming audiences is pivotal to maximizing media planning and building effective ads that resonate with viewers during premium TV viewing experiences. In this session, Pehar will uncover the top emerging trends in the fifth edition of Roku's Video-on-Demand (VOD) Evolution – 2025 study of Canadian TV streamers and their viewing habits, with a focus on ad innovation and the opportunities that addressable TV offers.

Featuring:

Ivan Pehar

Ad Sales Director

Roku Inc

Sustainability is one the most critical areas affecting brands' future. Join Amarachi Chukwuma from Mintel Consulting, as she shares findings and strategies from the Global Outlook on Sustainability Consumer Study. This session will examine trended research at a global and market-by-market level, exploring shifting consumer sentiment regarding sustainability, the challenges and opportunities for brands, and recommendations on how to navigate them.

Featuring:

Amarachi Chukwuma

Consultant

Mintel

For close to a decade, IKEA Canada and Pigeon Brands have collaborated on omnichannel marketing plans from flyers to campaigns. During this time, the retailer and agency have developed an approach for creating both authentic and impactful campaigns, which Jonelle Ricketts Head of Marketing at IKEA Canada and Elyse Boulet CEO & Managing at Partnerat Pigeon will share in this session. Learn from these leaders on how to navigate Canada’s evolving cultural landscape, and craft advertising that truly connects with diverse audiences who want to buy, love and recommend your brand.

Featuring:

Elyse Boulet

President & Partner

Pigeon Brands Inc.

Jonelle Ricketts

Head of Marketing

IKEA Canada

It’s become more crucial to teach future leaders to think critically, and with curiosity, amid workplace advances. Years of missing out on human connections could be putting marketing teams at a disadvantage. And, as a tsunami of automation tools upends the way we work, next-gen marketers risk losing out on learning opportunities. This session will discuss how marketers are developing and moving their people towards their potential so that they can deliver on their brand’s ambition.

Moderating:

Manoj Raheja

Partner

Sklar Wilton & Associates

Featuring:

Tracey Cooke

CMO, SVP Head of Marketing & Commercialization

Nestle Canada Inc

Andrew Oosterhuis

VP Marketing

Labatt

Eva Salem

SVP, Marketing & Brand

Canadian Tire Corporation Limited

In Canada, marketers are often faced with budget, scale and regulatory limitations that threaten to stifle creativity. However, Molson's Leslie Malcolm argues that brands can find power in problems. From mastering the new speed of marketing to developing a solutions-oriented mindset, the brand leader will share the guardrails her team uses to unlock creativity via constraints using case studies of recent Molson work.

Featuring:

Leslie Malcolm

VP, Marketing

Molson Coors

While no two marketers’ jobs are quite the same, there are challenges common to anyone trying to establish rapport with Canada’s increasingly complex consumers. This session aims to find solutions. A staple of the Forum, this year's CMO Interview will see two brand leaders confide in, and consult with, one another about what's keeping them – and their marketing peers – up at night.

Featuring:

Adrian Fuoco

CMO

Pizza Pizza Ltd

Mary MacIsaac

Senior Vice President, Loblaw Marketing & Control Brands

Loblaw Companies Ltd