Session
Tuesday, October 1, 2024
3:40 PM - 4:15 PM
Molson on the art of the pivot
Tuesday, October 1, 2024
3:40 PM - 4:15 PM
Molson on the art of the pivot
In Canada, marketers are often faced with budget, scale and regulatory limitations that threaten to stifle creativity. However, Molson's Leslie Malcolm argues that brands can find power in problems. From mastering the new speed of marketing to developing a solutions-oriented mindset, the brand leader will share the guardrails her team uses to unlock creativity via constraints using case studies of recent Molson work.
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