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Banff World Media Summit 2017 dates announced
Mark your calendars now—next year's event is set to take place from June 11 to 14 at the Fairmont Banff Springs, and registration will open _____.
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Registration is now open!
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Save $300 until September 8 with our lowest Early-Bird Rate.
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A corner-office perspective on how to navigate the complexity of a next-gen world.
At the CMO Forum, hear from marketers, futurists, anthropologists and Canada’s prominent thought leaders as they share insights on what to expect next and how to navigate the pressing issues that are changing behaviours, attitudes and choices.
OCTOBER 1, 2024 | ARCADIAN COURT
+ Attend the Strategy Awards
Celebrate Canada's best strategic insights and the
campaigns that hit the mark.
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Identifying the things that make your brand special
Every brand has something that makes them unique, but shockingly few seem to be able to translate those things into genuinely distinctive advertising. Maybe that's why consumers consider only 5% of brands as unique. By exploring which strategies to embrace and which to avoid, Nestlé's Tracey Cooke and Courage's Tom Kenny will demonstrate how they’ve helped distinguish KitKat, Nescafé and Turtles by unlocking what makes each brand special.
Navigating consumer eco needs
Sustainability is one the most critical areas affecting brands' future. Join Amarachi Chukwuma from Mintel Consulting, as she shares findings and strategies from the Global Outlook on Sustainability Consumer Study. This session will examine trended research at a global and market-by-market level, exploring shifting consumer sentiment regarding sustainability, the challenges and opportunities for brands, and recommendations on how to navigate them.
The Face of Tomorrow
The only constant is change. But we’ve never seen such accelerated change at a pace like this. Join Mastercard's Amanda Fraga as she explores three cultural and demographic shifts: the transfer of wealth to women, the broadening definition of families, and burgeoning economic diversity. This session will leave you with a framework for shaping and influencing the future of product design and consumer experiences.
Molson on the art of the pivot
In Canada, marketers are often faced with budget, scale and regulatory limitations that threaten to stifle creativity. However, Molson's Leslie Malcolm argues that brands can find power in problems. From mastering the new speed of marketing to developing a solutions-oriented mindset, the brand leader will share the guardrails her team uses to unlock creativity via constraints using case studies of recent Molson work.
Nurturing next-gen talent amid disruption
It’s become more crucial to teach future leaders to think critically, and with curiosity, amid workplace advances. Years of missing out on human connections could be putting marketing teams at a disadvantage. And, as a tsunami of automation tools upends the way we work, next-gen marketers risk losing out on learning opportunities. This session will discuss how marketers are developing and moving their people towards their potential so that they can deliver on their brand’s ambition.
Workshop: How to turbocharge future marketing teams
The pace of change in marketing is unprecedented with shifting consumer behaviours, emerging channels, and disruptive AI technologies reshaping the landscape. This workshop will enable CMOs to upskill marketing teams to better build their brands. Join Manoj Raheja and Debra Kavchak-Taylor from strategy and insights advisory firm Sklar Wilton & Associates as they share hands-on tips, tools and frameworks for marketers to transform ways of working and turbocharge their teams of tomorrow.
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