Session

Tuesday, October 1, 2024
3:10 PM - 3:40 PM
Loft 4/5

Pigeon upfront: Beyond buzzwords - crafting campaigns that truly connect

Tuesday, October 1, 2024
3:10 PM - 3:40 PM
Loft 4/5

Pigeon upfront: Beyond buzzwords - crafting campaigns that truly connect

For close to a decade, IKEA Canada and Pigeon Brands have collaborated on omnichannel marketing plans from flyers to campaigns. During this time, the retailer and agency have developed an approach for creating both authentic and impactful campaigns, which Jonelle Ricketts Head of Marketing at IKEA Canada and Elyse Boulet CEO & Managing at Partnerat Pigeon will share in this session. Learn from these leaders on how to navigate Canada’s evolving cultural landscape, and craft advertising that truly connects with diverse audiences who want to buy, love and recommend your brand.