Session

Tuesday, October 1, 2024
1:15 PM - 1:45 PM

Roku upfront: What TV streaming audiences want

Tuesday, October 1, 2024
1:15 PM - 1:45 PM

Roku upfront: What TV streaming audiences want

As Canadians favour the convenience and flexibility of streaming platforms, Roku's Ivan Pehar discusses how understanding addressable TV streaming audiences is pivotal to maximizing media planning and building effective ads that resonate with viewers during premium TV viewing experiences. In this session, Pehar will uncover the top emerging trends in the fifth edition of Roku's Video-on-Demand (VOD) Evolution – 2025 study of Canadian TV streamers and their viewing habits, with a focus on ad innovation and the opportunities that addressable TV offers.