Session
Tuesday, October 1, 2024
9:40 AM - 10:10 AM
COURT
Identifying the things that make a brand special
Tuesday, October 1, 2024
9:40 AM - 10:10 AM
COURT
Identifying the things that make a brand special
Every brand has something that makes them unique, but shockingly few seem to be able to translate those things into genuinely distinctive advertising. Maybe that's why consumers consider only 5% of brands as unique. By exploring which strategies to embrace and which to avoid, Nestlé's Tracey Cooke and Courage's Tom Kenny will demonstrate how they’ve helped distinguish KitKat, Nescafé and Turtles by unlocking what makes each brand special.
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