Session
Tuesday, October 1, 2024
1:15 PM - 1:45 PM
Loft 4/5
The Trade Desk upfront: From bids to baskets: The rise of programmatic retail media
Tuesday, October 1, 2024
1:15 PM - 1:45 PM
Loft 4/5
The Trade Desk upfront: From bids to baskets: The rise of programmatic retail media
As retail media cements its role in the marketing ecosystem, it is projected to grow by 25% annually in Canada, reaching $5 billion in annual media spend by 2027. Brands are recognizing the value of high-quality first-party data being captured by major retailers’ loyalty programs and in-store purchases. In a significant advancement for retail media capabilities in Canada, discover how a new partnership between Loblaw and The Trade Desk is enabling self-serve offsite targeting and measurement through UID2, allowing advertisers to connect digital campaigns across all channels.
.png)
