Session

Tuesday, October 1, 2024
11:30 AM - 12:00 PM

Building an inclusive sports marketing strategy

Tuesday, October 1, 2024
11:30 AM - 12:00 PM

Building an inclusive sports marketing strategy

The future of sports viewing is undergoing transformation, with streamers getting into the game and an explosion of women's sports leagues bringing more fans to stadiums and screens. The space is growing in scope as more marketers love sport and the fans that give love back to their brands. This session will explore how they're looking to the sports calendar to connect with Canada's diverse communities using inclusive marketing strategies.