Agenda

Tuesday, October 1

8:00am	Registration + networking breakfast Environics hosted VIP breakfast: How data collaboration can lead to better marketing ROI
9:00am	Opening remarks: The future is now
9:10am	The face of tomorrow
9:40am	Identifying the things that make a brand special
10:10am	Tech in Action: Marketing in the age of Gen AI
10:45am	Networking break
11:00am	Globe Media upfront: How five trending topics are influencing content marketing DAC upfront: AI and the Future of Search: How Leading Brands Stay Ahead
11:30am	Building an inclusive sports marketing strategy
12:00pm	Lunch and Learn Lunch Lunch workshop: How to turbocharge future marketing teams
1:15pm	Roku upfront: What TV streaming audiences want The Trade Desk upfront: From bids to baskets: The rise of programmatic retail media
1:50pm	Molson on the art of the pivot
2:20pm	Navigating consumer eco needs
2:55pm	Networking break
3:10pm	Rogers Sports & Media Upfront: Fueling a winning game plan in live sports streaming Pigeon upfront: Beyond buzzwords - crafting campaigns that truly connect
3:40pm	Nurturing next-gen talent amid disruption
4:15pm	CMO Interview: A fireside chat with…
4:50pm	Closing remarks
5:00pm	Cocktails
6:00pm	Strategy awards