Tuesday, September 29, 2026
2:50 PM - 3:20 PM
Loft 1/2

The future of Canadian attention: Smarter TV strategies for modern brands (Samsung Ads Canada upfront)

The future of Canadian attention: Smarter TV strategies for modern brands (Samsung Ads Canada upfront)

The way Canadians discover, consume and engage with content is evolving rapidly, creating new opportunities for brands to rethink how they build attention and drive impact through television. 

Join Kristyna Petrollini, marketing lead at Samsung Ads Canada, for a forward-looking discussion on shifts in audience behaviour, the rise of streaming-first consumption and the smarter TV strategies helping brands navigate today’s fragmented media landscape. 

The session will conclude with a fireside conversation featuring Erin McGrath, head of customer engagement at Skip, exploring how leading brands are adapting their approach to TV, leveraging data-driven insights and modern measurement to connect with Canadians in more meaningful and effective ways.

Featuring:

Erin McGrath

Head of Customer Engagement

Skip

Kristyna petrollini

strategic marketing lead

Samsung Ads Canada

Sponsored by: