Session

Tuesday, September 29, 2026
3:35 PM - 4:15 PM
Court

Scoring with impact

Tuesday, September 29, 2026
3:35 PM - 4:15 PM
Court

Scoring with impact

From the FIFA World Cup and the Olympics to emerging domestic leagues and hyper-local activations, sports and cultural partnerships are rewriting the marketing playbook. Hear from leaders at major consumer brands and a powerhouse sports league as they unpack their partnership strategies, explain how they measure real ROI and share what it takes to create experiences that drive both business results and lasting fan engagement.