Advisory Board
Lauren MacDonald
CMO
GM Canada
Lauren MacDonald is the Chief Marketing Officer for General Motors Canada, where she is leading the transformation of GM Canada's marketing organization, driving greater integration and stronger brand outcomes across the enterprise.
A global marketing leader with a track record of building iconic brands such as IKEA, Pepsi, Gatorade, and Walkers Crisps, Lauren brings experience spanning North America, Europe, the UK, and the Middle East.
Before joining GM Canada, Lauren served as Chief Marketing Officer for IKEA's international franchise system, overseeing marketing across all global markets. Prior to that, she was CMO for IKEA Canada.
Lauren holds a Bachelor of Commerce (Honours) degree from Queen's University. She serves on the Board of Directors of the Canadian Cancer Society and is a steadfast Toronto Blue Jays fan.
