Nuno Bamberg

SVP, Brand & Marketing
Sleep Country Canada

Nuno Bamberg is a business builder and brand strategist who has helped reshape some of Canada’s most recognizable companies. As Senior Vice President of Brand and Marketing at Sleep Country Canada, he oversees the company’s full multi-brand portfolio, which includes Sleep Country, Dormez-vous, Casper, Endy, Silk and Snow, Bloom, The Rest, Bed Bath and Beyond Canada, and Simba. His work centres on building an insight-led, modern marketing engine that strengthens customer connection and positions the organization for sustainable growth.

Nuno has more than twenty years of experience across brand strategy, marketing, creative leadership, and commercial management. His career began in creative writing before moving into business leadership roles, where he helped guide and grow some of North America’s most successful brands.

This combination of creative grounding and commercial accountability shaped his ability to simplify complexity, integrate teams, and deliver work that consistently drives performance.

At Publicis Groupe Canada, after nearly a decade, Nuno spent his final three years building and leading The Pub, the company’s content and creative production division. During this time, The Pub became one of the agency’s key growth engines and produced high-impact work for clients including Jeep, Nintendo, Pfizer, Rogers, WestJet, Canadian Tire, The Home Depot, and Canada Post.

His leadership focused on building capability, strengthening integration, and elevating creative and strategic standards.
Under his leadership at Sleep Country, the company achieved major national recognition, winning 2025 Brand of the Year from strategy Magazine.

This milestone marked a breakthrough moment, taking a more than thirty-year-old retailer that had never appeared in the rankings and elevating it straight to the top in its first year on the role. The recognition reflected the company’s transformation into a modern, culturally relevant brand with renewed voice, ambition, and momentum.
Today, Nuno is known for pairing commercial clarity with people-first leadership. He remains focused on developing strong teams, raising the standard of modern marketing in Canada, and building brands that create meaningful connection and long-term value.