Speaker Eva Salem
Eva Salem leads all marketing and brand activities for Canadian Tire, SportChek, Mark’s, Triangle Rewards, and Canadian Tire Corporation’s (CTC) multi-billion-dollar portfolio of Owned Brands. She also oversees CTC’s ESG strategy, sustainability initiatives, community involvement, content creation, and sponsorship activities. Eva’s collaborative, passionate approach has driven unprecedented business results and wide industry acclaim for CTC.
Eva was named among WXN’s Top 100 Most Powerful Women in 2022, the Globe and Mail’s Report on Business: 2020 Canada’s Best Executives, awarded 2022 marketer of the Year by Strategy Magazine and voted Marketer of the Year by the Canadian Marketing Association in 2023.
Speaking on: Nurturing next-gen talent amid disruption
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