Adrian Fuoco

CMO
Pizza Pizza Ltd

Adrian Fuoco is Chief Marketing Officer - Pizza Pizza Limited. Since 2019, Adrian has served as Head of Marketing for Pizza Pizza and Pizza 73 in Canada and PZA Pizzeria in Mexico. Founded in 1967, Pizza Pizza Limited is Canada’s leading Pizza QSR with over 800 locations coast to coast. In his role Adrian is accountable for brand strategies, omnichannel marketing planning, communications, food innovation and menu strategy. Adrian believes great brands lead with creativity and bold ideas, backed by strategy and the courage to fail (sometimes).

At Pizza Pizza, Adrian has worked to bring renewed purpose through a new brand strategy and investments in community, diversity, and food waste reduction. Launched in 2022, the supporting “Everyone Deserves Pizza” campaign platform has driven interest, relevance and record sales while delivering award winning programs such as the Fixed Rate Pizza, Valentine’s Day Singles for Singles, The Dip Roller, and NHL/NBA Score a Slice. In 2023 Pizza Pizza was awarded Strategy Magazine Brands of the Year, 3 Canadian Marketing Association Gold Awards and many other industry accolades.

Prior to Pizza Pizza, Adrian was at Boston Pizza and Canadian Tire, honing his marketing skills in both the foodservice industry and hard goods retail. In 12 years at Canadian Tire, Adrian was instrumental in leading category marketing plans, launching the JumpStart brand and later the “Canada's Store” campaign. During his five years at Boston Pizza, Adrian helped refocus the brand on pizza, family dining, sports and miniature patio chairs.

Personal: Lives in Toronto with his wife, two girls and cat
Education: Western University, Kellogg School of Management CMO

Speaking on: CMO Interview: A fireside chat with…