Bob Park

Chief Brand Officer
GE Appliances Canada – MABE

Bob Park's professional profile showcases a robust career in sales and marketing, particularly within the B2B/B2C sectors of home electronics and computer brands. Currently serving as the Chief Brand Officer for GE, Café, Monogram, and Haier Appliances in Canada, his role spans a wide array of responsibilities including corporate communications, branding, strategy, public relations, digital initiatives, advertising, promotions, and E-commerce.

With over 15 years of experience, Bob has held leadership positions where he has driven digital innovation and retail execution strategies. Notably, during his tenure at Samsung, he played a pivotal role in successful product launches such as large format commercial displays and personal laser printer technology.

Under Bob's leadership, the Café brand of luxury appliances achieved prominence in the Canadian market through innovative digital content and campaigns driven by next-generation data science. Beyond his professional achievements, Bob has also contributed significantly to corporate social responsibility efforts. He has collaborated with Soccer Canada to promote equity, diversity, and the growth of the sport.

Bob Park holds a Bachelor of Commerce degree from the University of Alberta and has received executive certification from Princeton University, underscoring his commitment to continuous learning and professional development. His multifaceted expertise in sales, marketing, digital innovation, and corporate social responsibility positions him as a strategic leader in the consumer electronics and appliances industry in Canada.

Speaking on: Building an inclusive sports marketing strategy